"Digital transformation is not just a technology upgrade, but an evolution of service and sustainability." Farglory Hotel Hualien will continue to create a travel experience that combines intelligence and warmth with innovative thinking.

Since 2022, Farglory Hotel Hualien has launched a comprehensive rectification plan, focusing on "digital transformation" and "customer experience enhancement":

• 🤖Smart Service導入RUNGO smart robot與Aiello Smart Voice Butler (Xiao Mei Xi)significantly improve service efficiency.

• 📈Data resultsAI topic volume growth33 倍The brand's online interaction power has increased annually.73%。

• 🎉Strategic linkageCombining the 20th anniversary event of Hualien Farglory Ocean Park, successfully linking travel and accommodation needs, enhancing brand benefits.

These actions are not just digital upgrades, but also the implementation of ESG—using technology to reduce operating costs and resource waste, while enhancing the traveler experience, allowing "sustainability" and "innovation" to coexist in service.

2024 Online Reputation Star "Strategic Excellence Award"

# 🤖 Introduction of Intelligent Robots & Smart Voice Butler

# 📈 AI topic volume growth 33 times, interaction power increased by 73% annually

🎉 Marketing collaboration with Hualien Farglory Ocean Park's 20th anniversary